Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
A joint position paper based on our prior research findings related to privacy and data regulations. 📘 Accepted: Marketing Science
A joint position paper based on our prior research findings related to privacy and data regulations. 📘 Accepted: Marketing Science
A COPPA settlement targeting YouTube led to a 13% reduction in YouTube’s made-for-kids content; demand responded by concentrating on popular channels. 📘 R&R: Management Science