I am an Assistant Professor of Marketing at Boston University Questrom School of Business and a Faculty Affiliate of Stanford Computational Marketing Lab. My research focuses on how information and data moderate the relationship between firms and consumers. I am particularly interested in consumer privacy preferences, the impact of privacy policies, and analytics tools that adapt to the modern information environment.

Prior to this, I studied at the University of Chicago for my PhD in quantitative marketing, and worked in Microsoft Research (Chief Economist Office) and JD Silicon Valley Lab (Applied Economics Team).

Email: tesary[at]bu.edu
Twitter: @TesaryLin