I am an Assistant Professor of Marketing at Boston University Questrom School of Business, a Junior Faculty Fellow at the Hariri Institute for Computing, and a Faculty Affiliate of the Technology & Policy Research Initiative. I am also awarded as the Isabel Anderson Career Development Professor for year 2022-2025. I study how information and data moderate the relationship between firms and consumers. My projects have covered the following domains: how much consumers' privacy preferences depend on economic environments and cultural norms, the value of data to firms and to consumers, and the impact of privacy policies on causal inference and innovation.

I received my PhD in quantitative marketing at the University of Chicago. Prior to joining BU, I worked in Microsoft Research (Chief Economist Office) and JD Silicon Valley Lab (Applied Economics Team).

  tesary[at]bu.edu        @TesaryLin