Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

Our field experiment shows that choice friction dominate user preferences in online data sharing; browser-level privacy controls improve welfare 150% more than banning manipulative consent designs. Static Badge

May 2026 · Chiara Farronato, Andrey Fradkin, Tesary Lin

COPPAcalypse? The YouTube Settlement’s Impact on Kids Content

A COPPA settlement targeting YouTube led to a 13% reduction in YouTube’s made-for-kids content; demand responded by concentrating on popular channels. Static Badge

May 2026 · Garrett Johnson, Tesary Lin, Liang Zhong,  James Cooper

Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing

A joint position paper based on our prior research findings related to privacy and data regulations. Static Badge

August 2025 · Jean-Pierre Dubé, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, Catherine Tucker, John Lynch

Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data

Should companies focus on maximizing consent rates when designing their cookie banners? We show that such practice can exacerbate sample bias in certain situations, and propose a better alternative. Static Badge

March 2025 · Tesary Lin, Avner Strulov-Shlain

Valuing Intrinsic and Instrumental Preferences for Privacy

Why are privacy preferences contextual? This paper empirically identifies intrinsic and instrumental preferences for privacy as a way to explain privacy’s context dependence. Static Badge

May 2022 · Tesary Lin

Frontiers: Identity Fragmentation Bias

Cookies have been crumbling long before the hammer of Privacy Sandbox strikes. This is bad for measurement and inference, but not necessarily in the way you expect. Static Badge

March 2022 · Tesary Lin, Sanjog Misra