Why are privacy preferences contextual? This paper empirically identifies intrinsic and instrumental preferences for privacy as a way to explain privacy’s context dependence. 📚Published: Marketing Science
Should companies focus on maximizing consent rates when designing their cookie banners? We show that such practice can exacerbate sample bias in certain situations, and propose a better alternative. 📘 R&R: Marketing Science
We explore whether websites’ usage of dark patterns during consent requests affect their competition for consumer data. 📖 Working paper