The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

A joint position paper based on our prior research findings related to privacy and data regulations. 📘 R&R: Marketing Science

May 2024 · Jean-Pierre Dubé, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, Catherine Tucker, John Lynch