Frontiers: Identity Fragmentation Bias
Cookies have been crumbling long before the hammer of Privacy Sandbox strikes. This is bad for measurement and inference, but not necessarily in the way you expect. 📚 Published: Marketing Science
Cookies have been crumbling long before the hammer of Privacy Sandbox strikes. This is bad for measurement and inference, but not necessarily in the way you expect. 📚 Published: Marketing Science
We explore whether websites’ usage of dark patterns during consent requests affect their competition for consumer data. 📖 Working paper