Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

Our field experiment shows that choice friction dominate user preferences in online data sharing; browser-level privacy controls improve welfare 150% more than banning manipulative consent designs. ๐Ÿ“– Working paper

July 2024 · Chiara Farronato, Andrey Fradkin, Tesary Lin

Frontiers: Identity Fragmentation Bias

Cookies have been crumbling long before the hammer of Privacy Sandbox strikes. This is bad for measurement and inference, but not necessarily in the way you expect. ๐Ÿ“š Published: Marketing Science

March 2022 · Tesary Lin, Sanjog Misra