Data Sharing and Website Competition: The Role of Dark Patterns
We explore whether websites’ usage of dark patterns during consent requests affect their competition for consumer data. ๐ Working paper
We explore whether websites’ usage of dark patterns during consent requests affect their competition for consumer data. ๐ Working paper
Should companies focus on maximizing consent rates when designing their cookie banners? We show that such practice can exacerbate sample bias in certain situations, and propose a better alternative. ๐ Accepted: Marketing Science