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Tesary Lin is an Assistant Professor of Marketing and Dean’s Research Scholar at Boston University’s Questrom School of Business. Her research examines digital marketing, privacy, and consumer data, with a focus on how algorithms and regulation shape markets and welfare. Her work has appeared in Marketing Science and leading computer science conferences such as ACM EC, and has been recognized with the John D.C. Little Award, the Sheth Foundation Dissertation Award, and the Alessandro di Fiore Best Paper Award. Lin holds a Ph.D. in Quantitative Marketing from the University of Chicago.