Tesary Lin

Welcome! I am an Assistant Professor of Marketing at Boston University, and a faculty affiliate of the Technology & Policy Research Initiative. I received my PhD in quantitative marketing at the University of Chicago, and worked at Microsoft Research and JD Silicon Valley Lab before joining BU. My research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers' data-sharing decisions.

I will be visiting UC Berkeley in Fall 2025. If you are in the Bay Area and would like to chat, please don't hesitate to reach out.