Tesary Lin

Welcome! I am an Isabel Anderson Career Development Assistant Professor of Marketing at Boston University. I am also affiliated with the Hariri Institute for Computing and the Technology & Policy Research Initiative. I received my PhD in quantitative marketing at the University of Chicago, and worked at Microsoft Research and JD Silicon Valley Lab prior to joining BU.

My research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers' data-sharing decisions.