Tesary Lin

Welcome! I'm an Assistant Professor of Marketing at Boston University, where I study the role of consumer data and privacy in the digital economy. In my recent work, I study how choice architecture and privacy regulation influence data markets and consumer welfare. I received my PhD in quantitative marketing at the University of Chicago.

I will be visiting UC Berkeley in Fall 2025. If you are in the Bay Area and would like to chat, please don't hesitate to reach out.